What is SEO and Why Do I Need It?

Forrest McBride — Wed, 07 Feb 2024 22:01:00 +0000

What is SEO and Why Do I Need It?

SEO stands for Search Engine Optimization. The goal of Search Engine Optimization is to get your site to the top of a Search Engine Results Page (SERP). Google is an overwhelmingly dominant player in the world of search engines, claiming 87% of the US Market Share in 2023 so most search enigine optimization is used for Google. SEO can include other search engines, but because of usage statistics it is often the primary focus.

Source: StatCounter

What is The Point?

Let’s say someone searches “Window cleaners near me”. If you own a window cleaning business, you want to be at the top of those search engine results. This is where search engine optimization comes in. Having a website that no one can find is like paying for business cards you keep in a drawer at home. In short, SEO helps people find your site and get you more customers.

How Does SEO Work?

To understand how SEO works, we need to understand how search engines work. In short, search engines crawl the internet, build an index, and deliver relevant results. Google has some great documentation if you wish to read more about it. In Search Engine Optimization the goal is to make the site friendly to Search Engine Crawlers with content that triggers your result in key conditions. Search Engines have their own criteria for how they rank results. This makes everything from your site’s code structure to the written content critical for meeting search engine criteria.

Do I Need SEO?

If you are a business owner looking for clients or customers, SEO is a critical step in finding customers and growing your business. You can read more about this in my post How to Find Customers. However, SEO is not something that happens overnight. It can take months of consistent, quality, focused effort before seeing results. Until that mark is reached, your business may benefit from Search Engine Marketing (SEM), aka paid advertising to get to the top of the SERPs.

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How To Find Customers

Forrest McBride — Mon, 29 Jan 2024 21:01:51 +0000

How To Find Customers

Understanding where potential clients spend their time is paramount in deciphering how to find customers effectively. With Americans devoting so much time to browsing the internet, Leveraging Google’s platforms becomes essential for enhancing visibility and engaging potential clients successfully. In an era where people spend copious amounts of time online, establishing an online presence is vital for business triumph.

Where Potential Customers Spend Their Time

Understanding where potential clients spend their time is key to discovering how to find customers. Americans typically allocate about 3.5 hours daily to desktop browsing and a similar amount to mobile usage. Recognizing these trends helps businesses like yours pinpoint where to focus their marketing efforts.

Google stands out as a powerhouse in the online world, capturing the majority of global search queries. With its robust ad revenue model, leveraging Google’s platforms becomes essential in reaching and engaging potential clients effectively. By strategizing around Google’s dominance, businesses can enhance their visibility and attract more customers.

If you have ever asked, “How do I find clients”, your answer may just be Digital Marketing, or what I like to call Leveraging The Internet. With people spending so much time online, having an online presence is critical for business success in today’s age.

Digital Marketing and The Importance of a Website

Digital Marketing is like navigating a forest of online opportunities. It’s about reaching customers where they are. By understanding their online habits, and tailoring strategies to attract them. From SEO (Search Engine Optimization) to social media, it’s all about guiding them to your brand. With the right approach, you’ll find and convert clients effectively.

In the realm of digital marketing, a website serves as a vital tool for finding customers. It acts as your online storefront, welcoming potential clients and guiding them towards conversion. Think of your website as the sturdy trunk of a tree, anchoring your online presence. Just as branches extend from the trunk, your website funnels visitors towards your offerings.Your website is the pivotal point where client conversions hinge. It must communicate your value proposition clearly and succinctly, guiding visitors towards taking action.

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